by Anna T Fabulous

Oh lawdy am I ever obsessed with this label.  Introducing TWYFORD, an incredible lifestyle label based out of Toronto and fronted by Matthew Davies.  Matthew created the line in 2013 with the vision to create versatile and sophisticated garments.  Trust me everyone, these are not your average sweatpants.  Read on.

MATTHEW DAVIES of TWYFORD

THE SOCIAL LIFE:  We read on your site that the inspiration for Twyford partly comes from the signature uniform.  What else has inspired your collection and more importantly, what triggered you to start living your life in the pursuit of your passion?

Matthew Davies: “To keep it simple – three words – New York City. After I graduated University I moved to New York and studied at Parsons the New School for Design. My time in New York truly did result in a lot of change in my life for the better – especially with putting me on the right path. New York is the most inspiring city I have ever lived in and I have a huge appreciation for how people in the city are so vocal about their dreams. There’s a drive in people there that I can’t even explain – it truly is like no other place. Seeing other people chase their dreams made me realize I could do the same.”

TSL: Where did the name Twyford come from?

MD: “Twyford is actually the name of the street I grew up on in Toronto. I knew when I was deciding on a name for the clothing line I wanted it to represent something more meaningful than just a cool catchy name. I have a lot of great memories attached to the name Twyford, so it just seemed like the most natural fit.”

TSL: So explain the theory of the sweatpants.  How did you turn something traditionally thought as casual into the most incredible, stylish, must-have piece?

MD: “It sprouted from university and happened quite organically really. I spent the majority of my university studies in my signature uniform of sweatpants and hoodies. After graduating I knew I couldn’t continue this look as I was entering the working world, however, I still couldn’t deny myself the comfort of my favourite sweats. So I decided to create the line with that in mind – premium comfort wear that offers versatility beyond traditional sweats. I created a signature fit that consisted of a dropped crotch, a slim-tapered leg and elasticized cuffs that would hold their shape – instead of your traditional ribbing that most companies use (ribbing tends to stretch out over time). It also comes down to my fabric choices. I use fabrics that are more often seen in high-end garments and not traditional fleeces that would be more commonly found in run-of-the-mill sweatpants or large mainstream brands.”

TSL: Are you planning on launching a full fledge collection for men?  For example, hoodies, t-shirts, blazers, etc.

MD: “In the future, definitely! At the moment I am just focusing on bottoms. Initially, I want Twyford to be recognized for making quality pants for men and women and then I will carefully evolve into other pieces from there. One of my mentors, Christie Smythe (creator of Smythe blazers) once told me you have to stick with one piece and become the best at it – much like how they have gained a huge following for their signature blazers – only from there should you try and expand your brand. That piece of advice has always stuck with me. When the time is right – I will expand!”

TSL: You mentioned you are in the process of expanding into womenswear.  When can the world expect to see this collection launch and what other juicy details about the expansion can you indulge us on?

MD: “It would be safe to say that women can expect select styles to be available by Spring/Summer 2014. As I expand the line there are also opportunities for collaborations. Let’s leave it at that.

In the meantime, women should forget about boyfriend jeans and grab a pair of Twyford pants instead.”

MATTHEW DAVIES’ SOCIAL LIFE

PLACE TO GRAB A DRINK

Czehoski, Drake Hotel, The Gladstone, TORONTO

“I think Czehoski has a very relaxed environment and it is overall just a great place to catch up with friends. If you are visiting the city you have to grab a drink at the Drake Hotel or the Gladstone. Different vibes, but both are always a good time.

PLACE TO GRAB A BITE

Gusto 101, Shanghai Cowgirl, Thompson Diner, TORONTO

PLACE TO SHOP

Lavish & Squalor, Jacflash, Future of Francis Watson, TORONTO