Ted Baker London builds a log cabin for their new Vancouver store. #TedsNextAdventre
By Joshua Langston
Photos provided by Ted Baker London
Pacific Centre mall has been under a huge expansion project for the last couple years, and just launched phase 1 of the expansion opening a slew of new shops. One of the most anticipated stores to open was for Ted Baker, who was launching their first store in Western Canada. Ted Baker has been a institution for style for men since the late 1980’s, and women since the mid-nineties.
Walking up to the front entrance there was something all too nostalgic about it. The motif of the store looks like an ACTUAL log cabin, very similar to one I spent a ton of time vacationing in. To say the store has a welcoming entrance would be an understatement, and on opening day that entrance was flanked with some of Vancouvers top fashion influencers, who are also newly minted Ted Baker ambassadors.
While I got acquainted with the store servers passed around some tasty morning treats and libations like Caesars [aka the Canadian Bloody Mary] and hot cocoa garnished with a bacon strip; because that’s how we do it in Canada. While these details seem small, they added to the overall ambiance of the store, and it’s thoughtful vibe.
The inside of the store was a continuation of the log cabin motif, but the true magic was in the details. There were terrariums hanging from the ceilings with an assortment of items in them, banjo guitars, bicycles and ski’s put into vignettes throughout the store, that pulled the whole scene together.
When it comes to unique marketing, Ted Baker is in a league of their own. Last Christmas they had a instagram contest called #Tedselfie – think of it as a instagram advent calendar but instead of chocolate you could win Ted Baker merchandise. Another great example is how they personalize each store to the unique market it is located in, like the Log Cabin motif at the new Vancouver store.
We caught up with Ray Kelvin, Founder and CEO, Ted Baker London and asked him a bit more about their new Vancouver store.
JL: What was the driving force behind Ted Baker coming to Vancouver and what is it about the Vancouver Market you find most interesting?
RK: We have seen great success in the Toronto market and as Vancouver is one of Canada’s largest fashion destinations it was an easy choice, especially as we know we already have loyal customers there that love everything Ted has to offer. We had been keen to open in downtown Vancouver for some time and the new expansion of Pacific Centre enabled us to secure a prime location in an already thriving mall.
JL: Ted Baker stores all have their own unique concept, when building the Vancouver store what considerations did you make towards the design of it? How did it all come together?
RK: The store is inspired by Ted’s trip to the great Canadian outdoors. Paying tribute to the authentic culture and rustic heritage of western Canada, the store’s design is inspired by the imagined 19th-century luxury log cabin of a British explorer. As with all our stores, the conceptual process and design is a collaborative effort with our team of store designers.
JL: Now that you have stores in both Toronto and Vancouver, do you see Ted Baker expanding into other parts of Canada?
RK: We are opening our third full-priced store in Toronto in the second half of 2016 in the new expansion wing of Sherway Gardens.
JL: Now that summer is officially here in Vancouver, what would Ted’s essential piece for summer be?
RK: We always love a great printed blazer for a summer night out and this season we have a host of styles, from grey polka dots to our sunflower print. For the Ted woman, summer nights out are all about our printed maxi dresses. They utilize our key patterns from the season and are flattering on all body shapes.
JL: Where will Ted’s Next Adventure be?
RK: Ted always has something up his sleeve; it might be time to head to warmer climates and enjoy some fun in the sun.