Miley Cyrus is back with her second Viva Glam campaign for M.A.C Cosmetics.
By Joshua Langston
Images courtesy of M.A.C
Yesterday Miley Cyrus announced via Instagram that she will dropping her second lipstick for M.A.C Cosmetics Viva Glam. Last year for her first collection she created a bubble gum pink lipstick and matching lip glass, which sold out immediately. For the new series she will be releasing a bright red with an orange undertone and matching sparkling pearl shimmer lip glass. The bold colour suits Miley, who has had an interesting style evolution over the last few years.
“Miley Cyrus is BACK with a BAM! Our iconic VIVA GLAM spokesperson has two new surefire hits: a super-sexy bright orange Lipstick and coordinating Lipglass with sparkling pearl shimmer. Get the GLAM online and in stores starting in September 2015.” – M.A.C Cosmetics
The Viva Glam campaign is part of The M·A·C AIDS Fund, which globally supports men, women and children affected by HIV and AIDS. Miley is a huge supporter for finding a cure for HIV and aids, among the any other causes she supports, like LGBT rights and helping homeless youth.
“The M·A·C AIDS Fund, the heart and soul of M·A·C Cosmetics, was established in 1994 to support men, women and children affected by HIV/AIDS globally. MAF is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, MAF is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organizations around the world that provide a wide range of services to people living with HIV/AIDS. To date, MAF has raised over $270 million (US) exclusively through the sale of M·A·C’s Viva Glam Lipstick and Lipglass donating 100 percent of the sale price to fight HIV/AIDS.” – M.A.C Aids Fund
The collection come releases instore and online on September 8th.
For more information on MAF: http://www.macaidsfund.org/