By Jacky Le

We’ve seen the passé “Aint Laurent without Yves” tagline spark controversy at the Colette, and make its way in every street style fanatics closet; but Hedi Slimane proved this week at the Saint Laurent Fall 2014 menswear show, that he’s the one laughing all the way to the bank. Since the company’s rebranding under the helm of Hedi , the label has achieved major commercial success with Hedi crafting a nouveau bohemian grunge aesthetic for the brand. The recent menswear show was exactly what we expected from the label and more! Sleek leopard print jackets paired with skin tight tailored trousers and an array of coats from houndstooth fur to bold red tartan, the teddy boys of the 50’s would be swooning over every passing look. Slimane raised the visual production to new heights incorporating hovering spotlight panels that glided by the models, acting as a perfect backdrop for the Rockabily themed collection. There’s no denying the impact that Yves had on fashion but Hedi’s reinterpretation of the brand is ushering the label into a new demographic that isn’t looking for excessive glamour or opulence, Hedi’s aim is it simply help us bad kids look effortlessly cool.

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