By Joshua Langston
Photos by Joshua Langston
“Unique customization process allows you to choose the exact customizations you want for your suit. From buttons and vents to pockets and lapels, you say how you want it and that’s how we will build it.”
Since 2007 Indochino has been revolutionizing the custom suiting industry. Now employing over 100 employees out of Vancouver, Indochino has grown exponentially since its inception. Their “Travelling Tailor” tours North America, offering consumers their distinct 10-minute measurement process and a tactile encounter with the inexistent boundaries of customization.
“Craft a unique personal message and we will monogram it on the inside of any jacket or blazer. Have fun with your message and make your suit truly one of a kind.”
Indochino is a sort of rebuttal to the frustration its founders (Kyle Vucko and Heikal Gani) had in trying to find the perfectly tailored suit. Nothing off the rack fit properly, while the made-to-measure offerings of luxury stores made them feel like “second-class citizens.”
Indochino has created an experience: men come in, measure up, choose their materials, customize the details, and a custom suit is created and delivered within 4 weeks. They also have a knowledgable concierge department that is available to answer any questions you may have, responding within 24-hours. This provides an unparalleled level of customer service that has become a cornerstone of the brand.
Indochino’s website is anything but the average online store; once measured by Indochino, your dimensions are saved to your profile and may be updated as they change. If you are unable to reach one of their travelling Tailor events or their new Vancouver Showroom to be measured, a step-by-step video guide will show you how to correctly do it yourself from the comfort of your home, wherever that may be.
While lapels, pocket styles and materials are the more obvious customizations, Indochino offers much more at no additional cost; from felt collars, to graphic linings, you can even have an up-to-40-character personal message monogrammed onto your suit.
I attended the opening of their new Vancouver Showroom located in the railtown area of Vancouver. The large space has a modern yet industrial feel that makes for an ironically manly, boutique experience. With rows of shirtings, suits and other materials you have the opportunity to literally feel out exactly what you are looking for from your suit.
The room was filled with some of Vancouver’s finest entrepreneurs and media, all taking in the Indochino experience. There were plenty of decadent treats and libations to enjoy while shopping around, measuring up and ordering our own bespoke suits.
Lordes Vintage shoe shine was also at the showroom, offering guests a complimentary shoe polish while sipping a glass of wine. Lordes will come by and pick up, shine and drop off your shoes anywhere within downtown Vancouver – it doesn’t get more gentlemanly than that, my friends.
Indochino presented four of their looks for Spring/Summer during the showroom launch, further showing off the uniqueness of their brand and the infinite options available for customization. Obviously Indochino has a strong footing in the technological side of suiting, so it was no surprise they even include features for your iPhone/iPod headphones to be looped inside your suit so you don’t get tangled up in the cords.
“Timeless and sophisticated, our Premium Rose Quartz Herringbone Stripe Shirt never goes out of style. Made from 100% cotton, this medium weight shirt is designed for all seasons. The fabric’s herringbone striped pattern adds depth and texture”
120 gsm, medium weight for all seasons
“Capturing the essence of summer, our Gray Summer Stripe Suit makes a strong style statement. Made from the finest Australian Super 130s Merino wool, cotton and Lycra, this suit is as comfortable as it is stylish. Pair it with a crisp white shirt for weekend brunches and add a stylish bow tie for the party look”
79% wool, 20% cotton, 1% Lycra
200 gsm, lightweight for spring/summer
THE SKY & TAN EXPLODED CHECK SHIRT WITH TONAL SLATE LINEN-BLEND WOOL SUIT
“A true summer staple, our Sky & Tan Exploded Check Shirt will be your constant companion this season. Made from 100% cotton, this breathable, lightweight shirt feels every bit as cool as it looks. This preppy and polish shirt looks as good with a suit and tie as it does with a pair of chinos”
94 gsm, lightweight for spring/summer
“Expand your suit wardrobe with our Tonal Slate Linen-Blend Wool Suit. Made from luxurious linen-blend wool, this medium weight suit offers all the benefits of linen without the wrinkling. the fine gray and white weave has metallic undertones, which lend a slight sheen, giving this unique two-toned suit interesting layers”
51% wool, 49% linen
260 gsm, medium weight for all seasons
THE NEAPOLITAN PLAID SHIRT WITH THE MOCHA HERRINGBONE SUIT
“A great plaid shirt speaks for itself, and the Neapolitan Plaid Shirt speaks great volumes about your style. This shirt packs a stylish punch with various shades of blue, gray and pink. Lightweight and breathable, the shirt is wearable for year round and great for layering”
“Make a stylish statement in our Mocha Micro Houndstooth Suit. This suit has a clean drape for a structured appearance further highlighted by the barely there herringbone pattern. Appearing solid from afar, this richly textured suit features a subtle black and brown weave, offering numerous styling options. incorperate contrasting texture by pairing it with a colourful oxford shirt or keep it simple with a crisp white shirt for a more classic look”
THE PREMIUM SOLID WHITE SHIRT WITH THE SLATE SHADOW BOX SUIT
“It goes without saying that a man needs a cache of crisp white shirts in his wardrobe. made from 100% cotton, this heavyweight shirt is destined to be a favourite season after season, year after year. This shirt will look great with just about anything, it’s impossible to go wrong.”
“Show off your style in our Slate Shadow Bow suit. Made from luxurious linen and silk-blend wool, this impeccable medium weight suit feels as good as it looks. The shadow box pattern and twill weave is truly unique. Play up the pattern with a check shirt or keep it simple with a crisp white shirt.
70% wool, 15% linen, 15% silk
280 gsm, medium weight for all seasons
Thank you, Indochino, for always being one step ahead in all our suiting needs and creating an experience that is just as bespoke as your designs.
Check out the Indochino showroom for yourself and get suited up in style with your own bespoke suit. Experience the luxury, only at Indochino.
Open Mon-Fri 9-5 #108-611 Alexander St. Vancouver B.C.
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