Photos and words by Joshua Langston
Attention men of Vancouver: Frank & Oak just landed in Vancouver and are about to change up menswear shopping for you.
Frank & Oak is a great Canadian success story that in a short time has expanded from their strictly online retailing, to now opening brick-and-mortar locations in Montreal +Toronto, as well as seasonal locations in Halifax, Calgary, Ottawa and most recently Vancouver. Their Vancouver location softly opened in late December in Vancouver’s iconic Gastown, a hot bed of fashion, art and style. The store is small yet spacious because of the way they have merchandised their offerings. Beyond the clothes they also sell some lifestyle products as well, including a skincare line as well as an array of lifestyle books and fashion magazines. What I appreciate about Frank & Oak is how they have been able to sustain complete control, while growing so rapidly. Each month their team of designers and curators introduce new pieces, allowing them to keep ahead of the curve. While they only carry their own signature label, they do on occasion team up and collaborate on special pieces and capsules.
For the dapper guy that is always trying to stay ahead of the curve, Frank & Oak offers a very specialized service like I have never seen, The Hunt Club. They describe it as “think of it as having a digital butler help you shop” when describing this premium shopping experience.
As a member of The Hunt Club [Which is different than their normal membership] you get:
- Personal recommendations
- Access to exclusive products and prices
- Free at home try-on (between the 1st and 7th of each month)
- Free shipping both ways
- Earn 4% free store credit on every purchase
- Unlock gifts by accumulating points (removed free as gifts are free)
The way it works is you will receive an email at the start of the month reminding you to fill your “crate”, not cart. You can make selections of all the products you are interested in, weather it’s through their recommendations or what you find on the site yourself, and it gets sent to you [Shipping for The Hunts Club is free, both ways]. You can try on the products at home, and then return what you don’t want or doesn’t fit, for no additional charge [Their current policy only allows returns for store credit]. The other stand out difference is that you earn 4% store credit on every purchase, which can surely add up
I attended their NYFW presentation “Chateau Nordic” last season, and it was the first time I got to see their clothes up close. They hit the marks on providing a wide range of menswear essentials as well as more “fashion” items, focused on quality and fit.
Last week they hosted a more official opening party to show off the store, and to get to know their clientele and media. There were plenty of bites and craft beers to be had, as well as a ton of sale items that were up to 70% off. Wether you are shopping for your boyfriend, a family member or yourself, Frank & Oak will be there to take care of all your menswear needs. If you already shop online at Frank & Oak but you bought something that doesn’t quite fit, take it down to the store and you can exchange it right then and there [Within the 30 day return window for any unworn merchandise with the tags attached]. The staff were all very knowledgeable about menswear trends as well as the Frank & Oak culture.
This is a fantastic new store for men where you can get stylish clothes you want to wear, at a price you can afford to bear.
UPDATED: They have now opened a permanent location in Gastown
at 316 W Cordova street!
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