By Joshua Langston
Christian Louboutin just launched it’s first foray into the beauty industry with a collection of nail polishes. For anyone familiar with the history of the iconic brand they will know that the signature red sole on Christian Louboutins designs was originally created with nail polish. In the early nineties Louboutin experimented with the red nail polish, painting the bottom of the heels with red polish which now has become his iconic signature. The “red bottoms” as they are known have also inspired the “Louboutin manicure” which consists of a strip of red painted on the underside of the nail, which became wildly popular in London.
The launch of Christian Louboutin Beauté is in partnership with Batallure Beauty, which has said that there will be a larger range of products launching over the next 2 years.
“This is the launch of a true luxury beauty company,” said Robin Burns-McNeill, chairman of Batallure Beauty and cofounder of Christian Louboutin Beauté.
Christian Louboutin polishes ($50) will be in 30 colours, with new colours being added twice a year. The first shade titled “Rouge” will debut in department stores (Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, Nordstrom and select Sephora stores) August 8th, with the rest of the 30 colour collection launching August 30th.
“If I do beauty, I have to do it my way,” the designer told Women’s Wear Daily. “The idea is definitely not to put my name on a new product,” he stressed.
“The Red Sole was born from red nail polish. I am giving back to nails what the shoe took from the nails many years ago.” – Christian Louboutin
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