By Joshua Langston
Acne Studios has just found it’s new LA home in the historical Eastern Columbia Building. The building built in the beginning of the 1930’s was one of the largest buildings constructed during that time. From the zig zags and geometric shapes to the chevron motifs, this building is the epitome of 1930’s Art Deco decadence.
“It wasn’t our original intention to open in this part of Los Angeles, but we fell in love with the Eastern Columbia Building as well as the opportunity to do something beyond a flagship store. We feel that there is something vibrant and interesting going on in Downtown L.A., and we are excited to become a part of this transformation”, says Mikael Schiller, Acne Studios Chairman.
“The store concept continues as a modern interpretation of the artist’s studio, while the interplay between contrasting materials is a central theme.”
The store will carry not only Men’s and Women’s RTW and denim, but also bags, accessories and footwear. The space is extremely modern and allows the colour and textures of the clothes to pop within the store. The store will also feature “ilcaffè”, which is a “collaboration with the team behind Acne Studios Creative Director Jonny Johansson’s favourite coffee shop in Stockholm”. It’s incredible to see how far the brand has come since it’s humble beginnings in 1996.
What I find most interesting about ACNE as a brand is that they don’t do much traditional advertising. They have their own bi-annual publication “ACNE Paper” which allows them to express the culture of the brand without having to overtly advertise it.
With this latest large scale expansion ACNE proves that it has no intention of slowing down, after all the name itself is a acronym for Ambition to Create Novel Expression.
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